Free UTM Builder
Add UTM parameters to your URLs for better tracking and attribution. Works with Google Ads, Meta, TikTok, email, and any marketing channel.
No signup required. 100% free.
Destination URL
Tip: Paste a URL with existing UTM parameters to edit them
UTM Parameters
Where the traffic comes from (e.g., google, facebook)
Marketing medium (e.g., cpc, email, social)
Generated URL
Enter a destination URL to get started
What are UTM Parameters?
UTM parameters (Urchin Tracking Module) are tags you add to the end of URLs to track the effectiveness of your marketing campaigns. When someone clicks a link with UTM parameters, those tags are captured by your analytics tools, allowing you to see exactly where your traffic comes from and which campaigns drive results.
utm_source
Identifies which site or platform sent the traffic. Examples: google, facebook, newsletter, twitter
utm_medium
Identifies what type of link was used. Examples: cpc (paid), organic, email, social, referral
utm_campaign
Identifies a specific product promotion or campaign. Examples: spring_sale, product_launch, black_friday
utm_term
Identifies search terms for paid search campaigns. Useful for tracking which keywords drive conversions.
utm_content
Differentiates similar content or links within the same ad. Useful for A/B testing different creatives.
utm_id
A unique campaign identifier for linking to external data sources, such as importing campaign cost data into analytics platforms.
Best Practices for UTM Parameters
- ✓Use lowercase letters for consistency in analytics reports
- ✓Use underscores (_) or hyphens (-) instead of spaces
- ✓Be consistent with naming conventions across all campaigns
- ✓Keep parameter values short but descriptive
- ✓Document your UTM naming conventions for your team
Pro Tip: Use UTM Parameters with AdsChase
If you're a Shopify merchant, AdsChase automatically tracks your ad conversions across Google Ads, Meta, and Pinterest with server-side tracking. Combined with proper UTM parameters, you'll have complete visibility into your marketing performance.
Learn more about AdsChaseFrequently Asked Questions
Are UTM parameters case sensitive?
Yes, UTM parameters are case sensitive in most analytics platforms. "Facebook" and "facebook" would appear as different sources. We recommend using lowercase for all UTM values to maintain consistency across your reports.
Do UTM parameters affect SEO?
UTM parameters don't directly affect SEO rankings. However, search engines may index URLs with UTM parameters separately. Use canonical tags to prevent duplicate content issues.
Which UTM parameters are required?
Technically, only utm_source is required. However, we recommend always using utm_source and utm_medium together for proper traffic categorization. utm_campaign is highly recommended for organizing your data and comparing campaign performance.
Can I use this UTM builder for any website?
Yes! This UTM builder works with any website URL. Whether you're using WordPress, Shopify, Wix, or any other platform, UTM parameters are recognized by all major analytics tools including Google Analytics, Adobe Analytics, Mixpanel, and more.
How do I view UTM data in my analytics?
In Google Analytics 4, go to Reports → Acquisition → Traffic acquisition. You can see data broken down by source, medium, and campaign. Other analytics platforms have similar reports under their acquisition or traffic sections.